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The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.

  1. Download Skype for your computer, mobile, or tablet to stay in touch with family and friends from anywhere.
  2. When you install the Microsoft OneDrive sync app for Mac, a copy of your OneDrive is downloaded to your Mac and put in the OneDrive folder. This folder is kept in sync with OneDrive. If you add, change, or delete a file or folder on the OneDrive website, the file or folder is added, changed, or deleted in your OneDrive folder and vice versa.

Categories

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Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.

To learn more, see Choosing a Category.

Today Tab

The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.

Games and Apps Tabs

The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.

Promoted In-App Purchases

Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.

For details, see Promoting Your In-App Purchases.

Discover

Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

Create

Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.

Work

Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.

Play

Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.

Develop

Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.

Getting Featured

App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.

Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.

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Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:

  • UI design: the usability, appeal, and overall quality of the app
  • User experience: the efficiency and functionality of the app
  • Innovation: apps that solve a unique problem for customers
  • Localizations: high-quality and relevant
  • Accessibility: well-integrated features
  • App Store product page: compelling screenshots, app previews, and descriptions
  • Uniqueness

For games, editors also consider:

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  • Gameplay and level of engagement
  • Graphics and performance
  • Audio
  • Narrative and story depth
  • Ability to replay
  • Gameplay controls

Tell us your story.

If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.

Duo is the highest quality1 video calling app. It’s free, simple and works on Android phones, iPhones, tablets, computers, and smart displays, like the Google Nest Hub Max.

Getting started

See who’s already available to connect on Duo or invite a friend to join.
Tap into a contact to leave a note, video or voice message.
Create a group of 32 participants. Then, tap the group name to easily start a group video call.
Your calls and messages stay private and can only be seen by you and the person you're talking with.

Be part of bedtime

Tuck them in with their favorite stories over one-to-one video calls with the highest quality1, so you don't miss a precious moment. Learn more about Nest.

Get the group together

Keep the fun times rolling with your weekly game nights over group calling. Available for 32 friends at a time and works on Android phones, iPhones, iPads and tablets. You can also join a group call with just a link.

More fun with the
entire family

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Google Duo’s new Family mode2 lets you doodle on video calls for everyone to see and surprise loved ones with fun masks and effects. Family mode also helps avoid accidental hang-ups and mutes by hiding those buttons while you play together.

Send a little love
their way

Brighten up someone’s day by sending a note, voice or video message with fun effects. Let them know you’re thinking of them, even when they’re far away or can’t pick up.

Make video calls
more fun

From putting on a pair of virtual heart glasses to channeling your inner dinosaur, new AR effects let you express yourself. These fun new effects change based on your facial expressions and move with you around the screen.

Capture special moments

Take a photo of your video call to capture any moment, and share it automatically with everyone on the call.

Keep calls private with end-to-end encryption

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Whether it's one-to-one calls, group calls or video messages, your conversations on Duo will always stay private with end-to-end encryption. Learn more.
Try Google Duo
Download Google Duo for free, simple, high quality video calling on iOS and Android.

Best Mac Os Apps

1Based on Signals Research Group technical study comparing video degradation time over 3G, LTE, and Wi-Fi.
Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.